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A Brief Background about Paul Marciano and His Brand

 

A very famous brand was founded by Paul Marciano and his brothers. They came from the south of France called Marseille, came to Los Angeles for a short a vacation, but after staying in the city for more than a week, they found the place to be where they wanted to be and live the so-called American dream.

 

Since Paul Marciano was small, art and artistic pictures already ran in his veins, and this inner quality is further being explored when he became in charge of the creative marketing and advertising of their brand.

 

Paul Marciano is considered to be the driving force behind the different advertisements of their bran, and he was able to put the brand on the map of the fashion world with his unique ad campaigns in black and white. Finding the next top model is another eye of Paul, and this is proven every time he would feature in his campaign ads, since these models become famous after that promotion.

 

With the love for the arts still in his veins, Paul joined his brother Maurice in the collection of unique pieces of the arts and this love made him join his brother Maurice collecting unique pieces of artwork, leading them to buy together the Scottish Rite Masonic Temple on Wilshire Boulevard. This place became a home for their arts and the artists that they support. They allow access to anyone who wants to see their arts and artists. 

 

For Paul, the only that matters, that became his guiding motto is survival and discipline. Thus in his work, when an idea would come up, he would follow it, and this is a lesson that he had acquired in his younger years, when he went to the forest every weekend in the middle of the country. A discipline that clearly shows in his brand. Discover more here ideas here at https://www.linkedin.com/in/paul-marciano.

 

With the brand equity Paul and his brand able to established, they have followers and consumers in the industry that have adapted them and have remained loyal to their products. They have the brand that created a lifestyle that is casual and yet chic. The brand launches also a fragrance for men, that describes man as modern and authentic, a man that knows what he wants, and with an individual style that would catch attention. This fragrance adds a masculine persona that is said to mix well with any man’s chemistry. Check out this website at https://www.youtube.com/watch?v=yPJIalMf0ZI to know more about art foundation guide.

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